Over the weekend, talk at parties was how the project now known as Trader Joe’s got the green light from Berkeley’s Zoning Adjustments Board to set up shop on University Avenue, accompanied by several stories of market-rate condos-in-waiting and a big parking garage. One Berkeley-reared guest at Saturday night’s event thought Trader Joe’s was a nice addition to Berkeley because it’s owned by a southern California family, and expands by bootstrapping, one store at a time. Well, no, we said. Since 1979 it’s been part of a German billion-dollar conglomerate, though the whole empire is indeed owned by two German brothers in a family trust. She seemed shocked, almost disbelieving, so cleverly has TJ’s (as it’s called by its devotees) marketed its downhome image. Founder Joe is long gone. But it treats its employees very well, she said. Well, yes, as long as they don’t try to organize a union, we said. That also seemed to surprise her.
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