Page One


Monday February 24, 2003

Whew! We’ve done an enormous amount this month, but there’s still a bit to be done before re-launch. Current plans: We’ll begin in April with two editions a week, down from the previous six. We suspect that a semi-weekly schedule is actually better for advertisers -- papers will stay in homes longer, saved so readers can refer to the calendar, previews of weekend activities and other important advances. We want to hear what readers and advertisers think


Will the name change if the schedule stays at two per week? There are pros and cons on that topic. Pros: “The Daily Planet was Superman’s paper.” “If it’s not at least a little quirky, it’s not really Berkeley.” Cons: “Don’t be ridiculous. If it’s not daily, why call it the Daily Planet?” “Let’s lose the Beserkeley image.” It will certainly continue to be The Berkeley Planet. Berkeleyans are interested in the whole world, and many of us think we have the job of advising the whole planet on how to conduct itself. What do you think?