We want to take full advantage of the almost unlimited space available on the Internet. We expect to get national and international readers there. Classified ads on the Web will be an even better value for advertisers than print ads, since potential customers can quickly search for exactly what they want.
Print pages have to be paid for with advertising dollars, but since Web space is not so costly we can expand coverage online. For example, we might be able run almost all the Opinion submissions we receive on the Web pages, even if we have to be more selective for the print paper. Sports scores can be reported in great detail. A Web-based Calendar doesn’t have to leave anything out. We’ll be working on our Web strategy over the next few months. What do you think we can do with the Web?