To the Editor:
I and others in the coffee trade are glad that Measure O, the coffee initiative, went down to defeat. It was a short-sighted approach to a complex problem that could not have been solved by vote but rather by education of the public to the importance of what is an arguably better product, produced with greater respect to worthy concerns.
In the future, the coffee trade will develop along the lines desired by Rick Young; that is already happening now.
Consumer demand will drive the specialty coffee trade to produce more organic coffees to satisfy that demand. It is essential for the public to remember that their dollars are power – and that business has to answer to that power.
Publisher and editor, ESPRESSO