The Editor's Back Fence
A recent business section column expressed mystification at the discovery that many people prefers to get information through simple emailed newsletters instead of through complicated, graphics-heavy social media communication strategies. I’m not surprised—I hate all that fancy stuff myself. I’m a word person.
Well, I thought, maybe the Berkeley Daily Planet should have a newsletter.
But wait! We already do have a newsletter. Approximately weekly, I write to about 1,000 readers to give them links to stories they might want to read which have appeared on the berkeleydailyplanet.com website in the last two weeks or so.
I’ve realized that offering regular readers of the Planet the opportunity to “subscribe” doesn’t really tell them what that means.
It’s very simple. It's free. There are no dues. There are no meetings. Our email list doesn’t connect to anything else, so you won’t get any annoying new ads when you subscribe. We don’t share it with anyone.
If you’d like to get these letters from me, just send an email to email@example.com. If you change your mind, just send another email to firstname.lastname@example.org.
That’s really simple, isn’t it?